Project – Looca Arabia Brand Identity
Client – Looca Arabia Co.Ltd
 
Background
Looca Arabia Co. Ltd is a Saudi multinational brand operating across key sectors including Tourism, Hospitality, and Logistics.
The goal was to create a timeless and visionary identity that reflects movement, luxury, and leadership capturing the essence of a brand rooted in service and forward thinking.

Logo Concept

The logo is constructed from three clean lines forming the letter L, which smoothly transitions into an eye symbol representing clarity, direction, and vision.
These lines echo the brand’s core values: movement, progress, and insight, aligning with its role in connecting people and services across sectors.
Project Credits:
Creative Direction: Sabah VP
Content Strategy: Muhammed Safvan 
Brand Identity Design: Muhammed Shibil
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