Farmer’s Flock
Logo & Brand Identity
Farmers’ Flock is a fried chicken brand rooted in quality and community. Sourcing meats directly from Ontario’s local farms, the brand emphasizes freshness, sustainability, and supporting local agriculture. Based in Canada, Farmers’ Flock operates as a cloud kitchen, leveraging technology and data-driven insights to deliver exceptional meals efficiently.
With a delivery-only model, the brand caters to modern convenience through platforms like Uber Eats, DoorDash, and direct online orders via its website and application. Farmers’ Flock is committed to bringing farm-fresh flavors and crispy perfection to customers’ doorsteps with every order.
Client → Farmers’ Flock
Project → Logo & Brand Identity
Mascot & Logo Story
The logo and mascot design journey began with a spark of chaos, a stage filled with playful sketches, bold experiments, and endless ideas. From that creative exploration emerged a lively rooster chef, full of energy, confidence, and charm, perfectly capturing the brand’s bold and joyful spirit.
The heart-shaped wings symbolize love, warmth, and enthusiasm, the driving force behind everything the brand creates. They reflect passion and care while adding a unique, memorable touch that connects emotionally with the audience. Together, the mascot and its wings embody a perfect blend of creativity, happiness, and heart.
